It's similar to how a good resume gets you noticed so you get an interview.
The following excerpt from "The Boomer's Guide to Online Dating" will help get you started on the right foot.
Twelve years ago, I took a chance and wrote a personal ad.
Let’s break down your profile in the following ways: to distinguish you from all the other daters on the site.Lots of people, unfortunately, give this little or no thought, often choosing perhaps their first name with a series of numbers after it.As we are trying to attract people here, not robots, it makes sense to try and come up with a name that appeals to the kind of people we want to attract.So, you've finally decided to get a taste of online dating site and are ready to take on this world by a storm making an impeccable first impression on the people you are interested in. Friends, in order to derive the best benefits out of those websites, you need to give in your best and nothing works as appropriately as writing a great online dating profile in this case.