The number of members paying to use Match Group's dating services increased by 31% to 5.5 million, an all-time high for Match Group, driven by the company's Tinder unit.
"We are ahead of schedule and in very good shape to at least double Tinder's paid-member count this year," Gary Swidler, Match Group's chief financial officer, said in an interview.
We also asked online daters what drove them to join the super-tailored sites and whether they have found love in the digital world.
said Tuesday that third-quarter profit jumped 60% from a year ago, driven by more singles opting to pay for online dating services.
Tinder ended the third quarter with more than 1.5 million paid users, up from 800,000 at the end of 2015.
Perhaps you’ve visited a free online dating service like Plenty Of or and have wondered, how does a free service (which has huge server fees when thousands of people sign up) turn a profit?
Dating revenue increased to 7.5 million from 5.1 million a year ago.
Note This month's editorial reads quite a bit like an Inside the Online Dating Industry column, therefore you may want to check it out.According to published reports, Plenty Of makes ,000 a day from Google Adsense, those text ads that you see on many sites, including this one. 0,000 income minus a few thousand for server fees, staff, and maintenance = a huge monthly paycheck (not quite as huge after taxes). Because Plenty Of is a free online dating service, it regularly attracts tens of thousands of people not willing to invest a month to find “true love” on a paid online dating service that also forces visitors to endure a lot of ads, including popup ones (big mistake for online dating services). And some Web marketers are now theorizing that being an ugly site brings them more money because people click on an ad or Adsense link in order to leave the site, thus bringing the site owners more income.So not only is Plenty Of profiting from Google Adsense, but it is also building a massive database of online daters – hundreds of thousands. It’s unfortunate, but we may find more and more ugly sites popping up as people seek to fatten their pocketbook.These events are organized by charities or other parties and usually include dinner, speakers and other entertainment.More recently, the online auction site e Bay has been used to allow a wider audience to bid for a date with a celebrity.